Thousands of new products and services launched today. Why do most get ignored? We're going to need to ask better questions.

We're going to need to understand customers better, design innovative products and service experiences, and start testing and learning faster.

On Tap offers agile insight, proposition design and launch marketing, tailored to you, as and when you need it.


Everyone is starting-up or launching something new. But not everyone succeeds. Designing breakthrough new products and services that customers actually notice is a challenge. Your new customers are more connected than ever, but all that communication clutter can make them harder to reach. We need to listen to their frustrations and test our solution ideas.


GROWTH Obstacles

Businesses are full of talented people - experts in their field, people enthusiastic about new technologies, colleagues that are close to your customers, people hungry for growth. But all kinds of obstacles can get in the way.



Sometimes it can feel like breakthrough innovation is what other companies do. Sometimes change can get caught up in big transformation programmes, big teams of external partners. And by the time the work is in progress, the new start-up generation can be leapfrogging your technology.



What if we could get under the skin of customers more quickly, by asking questions in different ways? What if we could use the talents of your team to develop new products and services in a more agile and confident way, by bringing more customers and colleagues into the design process before we launch?



When innovation is rooted in understanding new customer behaviour, emerging needs, you can design a better solution. A joined-up experience for your new, 'always connected' customer. A solution that will create a story that can’t help but grab customers’ attention. And then you can’t help growing. Say hello to your new customers.



Bringing in a new kind of thinking to your team can involve a big financial and resource commitment. But what if you could bring in simple innovation design techniques, on tap? As much support for your innovation project as you need, when you need it. A way to harness the knowledge and innovation power of your team.



On Tap freelance growth design brings together deep qualitative insight, creative and commercial customer proposition design, with stand-out launch marketing. A flexible way to boost your innovation project and get faster results. Designing your new proposition for growth together, with 20 years' commercial proposition design and marketing experience, on tap here.

On Tap growth design - insight, innovation, in market.

Every company has been a pioneer before. Unlock the new growth design potential in your business. Let's meet your new customers.


More about your new customers

More about On Tap customer behaviour insight, product service and experience design, go to market projects and launch marketing

When innovation goes wrong

Future growth design starter: 21 customer behaviour trends that could affect your innovation project


A flexible solution to boost the design of the new product or service you're developing - from one-off workshops to ongoing project support and project design advice. Bringing original behavioural insight research, innovation design and go to market planning thinking

More about On Tap projects and services  

want to grow something new?

Let's meet. Great innovation design starts with a great conversation. To understand how far you've already come with your project and where you might need a fresh pair of eyes to sharpen your innovation and increase the chance of success in your market.

Tap here to get in touch